Friday, August 21, 2020

Travels by Joseph Zere Essay Example for Free

Goes by Joseph Zere Essay My first case of parody is in Lilliput when Gulliver was welcome to a diversion feast. In any case, when Gulliver shows up at the gala, he steadily finds that its a diversion feast, however it is an activity candidates who will move on the tight rope. Who ever move the most elevated on the tight rope will find an excellent line of work. This is silly on the grounds that to find a decent compensation line of work, you have to have capabilities, recognition and the experience to carry out the responsibility. I am aware of this, in light of the fact that in page 32 it says when an extraordinary office is empty by either dead or disrespect, 5 or 6 up-and-comers request the ruler to engage his grandness and the court with a move on the rope, and whoever bounces the most noteworthy without falling prevails in the workplace. This isn't reasonable, in light of the fact that you should be instructed, not be a decent artist. So Jonathan Swift is making an interpretation of it based to London, he is attempting to put out that you dont need legitimacy to find a generously compensated line of work; you could get it for stupid reasons. Like on the off chance that you had companions in power, through partiality, so finding a new line of work wasnt dependent on merit, it depended on senseless, infantile ways. Truth be told individuals at that point (eighteenth century) were clumsy individuals and didnt know how to their occupations, particularly in legislative issues. Employments were distributed on the ground of custom and family. Fortunately and legitimately polite tests came in, and it was a major change, yet at the time Swift composed this book, there was nothing halting a psychological man finding a generously compensated line of work. The issue that Swift is caricaturizing is the clumsiness of a decision class who worth moving more extraordinarily than instruction. He is additionally assaulting the class structure of Britain. Quick proposes the arrangement is make a general public were individuals rose on merit. To current perusers the parody may appear to be fairly aberrant. We may feel that he isn't standing up to the issue. Anyway we ought to recollect that there was an extremely solid royalist feeling and class preference at the time Swift composed. There was likewise dynamic restriction. So as to communicate as the need should arise by any stretch of the imagination, Swift must be convoluted. He needed to make his significance somewhat undefined. This parody is as powerful as it could be in the event that we consider the time Swift composed. From the start the story really struck me as rather senseless like a childs fantasy. Anyway I immediately began considering the message. That today is still significant. On the off chance that we consider how cash purchases instruction in Britain we may feel that it is as yet well off individuals who move agreeably. Who get to the top. Swifts parody was of incredible extent in the eighteenth century. That is the reason he needs to make his importance somewhat indistinct. However what he said is as yet significant today. My second case of parody was when Gulliver was welcome to a diversion feast once more. Anyway Gulliver shows up at the banquet, he understands that it is a prize plan, for the sovereign to offer awards to individuals ( blue, red, green). To get rewards you needed to hop over a stick, which the sovereign waited for you. This is outright franticness, a prize ought to be given out who tried sincerely and merited it, not bounce over a wooden stick. I am aware of this case it cites the sovereign lays on the table three fine luxurious strings of six inches in length. One is blue, the other red and the third green. To get this it says the head grasps a stick, the two closures corresponding to the skyline, while the applicants, propelling individually, at some point jump over the stick, here and there creep under it in reverse and forward a few times, proportionately as the stick is progressed or discouraged. Quick is parodying that individuals in Britain landed their positions by crawling. This parody is focused on the rulers court. The primary parody concerned employments. This one concerns powerful situations at court-and you see a couple of extraordinary people about this court who are not enhanced with one of these supports. In the eighteenth century numerous individuals like Swift felt that the rulers court was excessively significant and excessively degenerate. They felt that individuals rose through the court on how well they crawled to the ruler. The situations at court were additionally significant. A large number of the individuals who administered the nation and who ran the military and the naval force were delegated by the lord. Quick and others felt that such significant positions ought to be given out as indicated by merit. They additionally felt that the administration of the nation should originate from chose MPs as opposed to creeps at the rulers court. The parody works from various perspectives. One way is the hole between the silly things being portrayed and the exceptionally formal and specialized language that Swift uses to depict them. The competitors are to experience a preliminary of mastery totally different from the previous. The utilization of formal words like a preliminary of skill is interesting when it is applied to something so moronic. This hole between ludicrous activity and an extremely high tone is something that diverting and humorous scholars utilize a great deal. Another comparative strategy, which I find powerful, is the manner in which Swift incorporates bunches of insight concerning activities that are insignificant. One model would be the detail, the ruler lays on the table three fine luxurious strings of six inches in length. One is blue, the other red and the third green. Perusers are accustomed to hearing this sort of specialized detail applied to genuine things like building, so they think that its entertaining when these expressions are utilized to portray franticness. The best comedians, for example, Swift have the creative mind to thought of insane circumstances and they have the control if language and tone to place this into kind if language individuals would hope to hear talking about genuine things. The arrangement that Swift appears to propose is that the King ought not be accountable for selecting individuals to significant positions. He likewise proposes that in England the Prime Minister is to near the lord and is additionally degenerate. It is perceptible the sovereign and the main clergyman share the holding of the stick. Quick proposes that Prime Minister ought to be discrete from the ruler and that significant employments ought to be given out chosen individuals in parliament.

Tuesday, July 14, 2020

Resoure Planning HU Example

Resoure Planning HU Example Resoure Planning HU â€" Assignment Example > The essence of any business is to provide the most efficient services to its clients through their most appropriate technology and business policies. Technology is of great importance when dealing with clients, as well as production means. Each of these important aspects requires that a company understands its preferences and to what lengths the business is willing to go to meet its goals. The company is required to manage its computer resources and its storage of important business data. The benefits of adopting a new system for Bazaar Ceramics are numerous though there are also some risks that may be incurred. But given the increasing benefits that a company benefits from, adopting this new technology will be essential. The company will benefit from faster deployment of new business capabilities, lower-risk business innovation, global scale outreach, more intelligent IT spending and easier automation of IT services and information from the relevant sites. Some of the risks to be incurred include outsourcing to an external provider which gives the flexibility but does not eliminate the risks incurred; storage of data outside the company may be of great concern and the probability of vendor lock-in due to the different services provided by each vendor. With such details, the company can make better decisions on how to develop the technical ability of the company. The main aim of this report is to explore the benefits of adopting a different strategy on the technological front. Technology is very essential in the current business world with each company seeking to address its issues from a technological point of view. Each company looks for ways of saving more while using the least cost to maximally achieve the greatest results on the same. Technology has made business faster with the internet revolutionizing the way business is being done. Interactions within and without have become easier, faster and more secure with each party expressly meeting their dem ands with such minimal supervision but with constant communication being core. Thus, speed, cupped with technology adds flexibility and responsiveness to interactions. It also allows for far-reaching collaboration with different applications connecting larger business networks. This allows for the blending of talents and abilities which makes innovation quite an important aspect of the company. Adopting the proposed system will be important in realizing these goals and the report herein will look at all these important attributes that make up this important technological drive. Therefore, the benefits herein will ensure that the reasons behind such a proposal will be adequately addressed with each point being explored further to ensure all risks and benefits are addressed before a conclusive decision can be made regarding the same. Each decision has to be viewed in relation to the business core policies, goals and objectives with the best decision made in favor of these rather than individual interests. The benefits are immense. First and foremost is the idea of reduced IT costs. The development of IT in the world has changed the pace and face of businesses in the world. This company has also not been left behind in this. The continued application of IT in almost all the departments proves this. These benefits have led to the concentration of most of the company’s resources and revenue into ensuring that the company has adequate IT personnel, equipment and up-to-date system software. With the increase in web-enabled devices, the issue of data access will be made easier. This can be applied in the company too. The need to reduce costs in every possible manner is every company’s drive. The costs of IT need to be maintained as low yet efficient as possible to ensure the business does not come to a standstill. With a new system, the costs of system upgrades, new hardware and software and expertise consultations will be drastically reduced since these will b e included in the contract with the service provider chosen. The company will no longer be in need of the expert staff hence reduction in wages spent on such.

Thursday, May 21, 2020

Anti-Idealism In Shakespeares Hamlet - 1563 Words

In the â€Å"Polemical Introduction† of Mark Edmundson’s book, Self and Soul, he calls William Shakespeare â€Å"our great de-idealizing author.† In his book, Edmundson examines the ideals of the ancient world and how they have been lost in the modern world. In one section of the introduction to his novel he analyzes Shakespeare’s works and how they function as a shift between these two worlds. Specifically, he examines Shakespeare’s rejection of the â€Å"religious ideal [and] the ideal of contempt,† as well as his use of skepticism and â€Å"uncertainties, mysteries, and doubts without driving forward to conclusions.† Furthermore, Edmundson discusses how Shakespeare dismissal of these ideals worked as a reflection of modern societies shift away from the†¦show more content†¦Therefore, we can see that the religious ideals seen in Hamlet are like those of the ideals of the ancient world rather than the modern one. Two scenes i n the play show this theme most clearly: the scene in which Hamlet speaks with the ghost of his dead father and the scene in which Claudius confesses for the murder. When Hamlet first speaks with the ghost, King Hamlet tells Hamlet that he is â€Å"doomed for a certain term to walk the night / and for the day confined to fast in fires / till the foul crimes done in my days of nature / are burnt and purged away† (1.5.15-18). This line invokes the idea of purgatory, a Catholic idea. Furthermore, the ghost asks Hamlet to revenge him for his death. Although Hamlet is unsure of the truth of the ghost’s words, he does not show the skepticism of Horatio. Hamlet’s morality and desire to revenge his father is based on religion, because Claudius has committed sin not only by killing his father, but also by marrying his mother, and incestuous act. Therefore, the readers can see that much of Claudius villainous acts are based around sins. Hamlet’s religious morality also makes him different from Shakespeare’s other tragic heroes such as Macbeth or Othello, whose demise is caused by their own evil faults, such as ambition and jealousy. The other major religious scene in the play is Claudius confession after the play Hamlet put on. Hamlet overhears Claudius admit to killing his father, but still doesn’t kill him, because he asks himself,Show MoreRelatedWilliam Shakespeare s Julius Caesar, Hamlet, And Henry V2709 Words   |  11 Pagesthe internal moral struggle that every man goes through, the concept of what is right and what is wrong in a world that is full of gray areas. More specifically he deals with the concept of honor and morality in several of his plays. Julius Caesar, Hamlet, and Henry V, to a lesser extent, deal with how men handle these and can reconcile otherwise heinous acts. Now, being well aware that Shakespeare does not account for all the Renaissance writers, however his are the most prevalent still today andRead More The American Dream Conspiracy in Death of a Salesman Essay1728 Words   |  7 Pagespartners in the American Dream and parties to the conspiracy of silence surrounding the fact that failures must outnumber successes.(Samantaray, 2014) Miller amalgamates the archetypal tragic hero with the mundane American citizen. The result is the anti-hero, Willy Loman. He is a simple salesman who constantly aspires to become great. Nevertheless, Willy has a waning career as a salesman and is an aging man who considers himself to be a failure but is incapable of consciously admitting it. As aRead MoreAmerican Literature11652 Words   |  47 Pagessupport instructive in values American Renaissance/Romanticism period of American Literature - 18001855 Content: ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · writing that can be interpreted 2 ways, on the surface for common folk or in depth for philosophical readers sense of idealism focus on the individual s inner feelings emphasis on the imagination over reason and intuition over facts urbanization versus nostalgia for nature burden of the Puritan past Genre/Style: ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · literary tale character sketch slave narratives

Wednesday, May 6, 2020

Influence and Creativity Essay - 1237 Words

Influence and Creativity I have a habit of noticing redundancies in other people. Their personalities and their thoughts just seem so similar: daughters trying to be like mothers, or sons trying to be like fathers, or friends trying to be like each other. In my mind the sense of self that we as human beings have is more of a delusion than a reality, where we are nothing but the products of a multitude of influences throughout our lives. Did I ever have an original thought in my life? Or is it always someone elses idea that I am only repeating? What does it mean to be a human being without original thought and creativity? I talk like my friends do. I learned body language from my parents, stories from movies and books,†¦show more content†¦Among these cultural influences are the commercial superpowers that affect us every day, and the cynical view is that we are all alike as a result. Mass media conglomerates provide the vast majority of content on our television stations, while the Clear Channe l Incorporated dominates 100 of the 112 radio station markets. You can hardly walk down the street without being bombarded with image and advertisements to the point where you can recognize brands and products before you can even distinguish the letters, simply from the colors and shapes. We all grew up with the Disney white castle and the characters of their films. We dine under the glow of the golden arches. We Just Be with Calvin Klein, whatever that means. The Pavlovian excitement associated with You Got Mail! is so strong that internet-addiction websites suggest that we turn off sound effects in many of our favorite programs. With so much content and imagery from the consumerist culture assaulting our senses, how are we supposed to distinguish influence from creativity? Why am I so worried that all the children I know only seem to draw pictures of Spongebob Squarepants or Pokemon characters? Furthermore, there seems to be a movement toward categorization that is all the more disturbing becauseShow MoreRelatedOrganizational Cultures Influence on Creativity and Innovation3322 Words   |  13 Pagesï » ¿ Organizational Cultures Influence on Creativity and Innovation Organizational Culture: Organizational culture is the collection of common beliefs and thoughts which are shared by the members in an organization within its workplace (Steiner, 2006). The organizational culture does not entail all the stakeholders of the organization; it is merely the collective behavior of an organizations internal customers, i.e. the employees or the human resources (Martins Martins, 2002). These employeesRead MorePsychedelic Drugs and Their Influence on Creativity and Spirituality2735 Words   |  11 Pages Psychedelic drugs affect more then creativity, they are also known to have the ability to increase the users sense of spirituality and religion. In the academic journal, â€Å"Voice of The Psychonauts,† author Levente Moro explores the correlation between spirituality, and psychedelic drug use. He claims that when psychedelic drugs are taken in a â€Å"supportive† environment they have the ability to induce â€Å"deeply meaningful religious revelations and spiritu al awakenings† (Moro et al. 190). PsychedelicRead MoreSocial Influences On Creativity : The Effects Of Contracted For Reward Essay729 Words   |  3 Pages1. Amabile, T. M., Hennessey, B. A., Grossman, B. S. (1986). Social influences on creativity: The effects of contracted-for reward. Journal of Personality and Social Psychology, 50, 14-23 2. Avery G. Ryan J. (2002): Applying situational leadership in Australia, Journal of Management Development, 21, 4, 242-262. 3. Avolio, B., Gardner, W. (2005). Authentic leadership development: Getting to the root of positive forms of leadership. Leadership Quarterly, 16(3), 315-338.†¨ 4. Avolio, B., GardnerRead MoreCreativity Makes Advertising Effective Essay1631 Words   |  7 PagesIntroduction This essay aims at exploring the impact of creativity in advertising and how creative advertisements are more effective in communicating to a target audience. It looks at how creative ads have more impact and how consumers react when the message is delivered in a unique and new way. It particularly focuses on the value that a creative ad can imply for a brand or a product and how it can contribute to strengthen corporate brand image. How a creative ad can build consumerRead MoreRelationship Between Intelligence And Creativity1572 Words   |  7 Pagesand creativity? In this essay I will explore the correlation between intelligence (IQ) and creativity (DT), and whether one is influenced or can be predicted by the existence of the other. The relationship between IQ (intelligence quotient) and creativity has been an anchor point for psychological research. Numerous amounts of psychologists have carried out research in order to find evidence to support this idea of a correlation or evidence to disprove the hypothesis that IQ and creativity couldRead MoreAsians Are Less Creative Than Westerners1050 Words   |  5 PagesCreativity can be explained by the 4 Ps model by Rhodes (as cited in Ng, 2009). It is the creative person engaging in creative process to conceive the creative product. All that, are facilitated in a creative press or environment (Ng, 2007). Therefore, creativity transcend further than having a novel idea. It has to be manifested in the real world as a tangible creative product. The concept of creativity differs between the Western and the Asian societies. Study by Niu and Sternberg (2006)Read MoreCreativity Is An Innate And Universal Human Attribute972 Words   |  4 PagesTo begin to understand creativity we need a starting point, and a logical starting point would be a definition: what is creativity? But in our field of study there is no single, agreed-upon definition of creativity. There are good definitions and popular definitions but none that is universally accepted. People come to the study of creativity from many other fields, and there are as many definitions of creativity as there are points of view. Seeing from multiple points of view is a creative thinkingRead MoreGoogle : Organizational Methods Of Creativity1293 Words   |  6 PagesEnhance Creativity Name Institution Date Course ABSTRACT The study focuses on the methods that organizations use to enhance creativity. These methods varied considerably from one organization to the other leading to difference in performance. The research also investigates how creativity process determines the eventual organizational performance. In an attempt to improve the level of creativity, organisations use various models and theories. There are three common theories of creativity which include;Read MoreA Scholarly Writing Sample As Required For The Ph. D. Program Admission Process1313 Words   |  6 Pageswith me in this research. Previous researchers have investigated the interrelatedness of task-performance, creativity, and problem-solving ability, as a concept. The current study sought to determine if perception and restriction levels correlated with these associated factors and to affiliate adults with young children. The hypothesis of the current investigation was if restrictions influence perceived problem-solving abilities, then those who prefer less restriction would score significantly differentRead MoreCreativity and Read Ch.1447 Words   |  6 PagesDesign, and Creativity Details Due Points Objectives 1.1 Compare and contrast innovation, design, and creativity. 1.2 Analyze the benefits of innovation, design, and creative thinking in meeting organizational objectives. 1.3 Identify the internal and external drivers of innovation. Reading Read Ch. 1 of Managing Innovation, Design and Creativity. Reading Read Ch. 20 of Managing Innovation, Design and Creativity. Reading Read Ch. 30 of Managing Innovation, Design and Creativity. Reading

Photosynthesis Essay Free Essays

Photosynthesis Essay During the Light Dependent Reactions, activity occurs within the thylakoids of the chloroplast. NADP+ accepts two high energy electrons and an H+ ion and then converts into NADPH. This process ultimately traps some of the sunlight in chemical form. We will write a custom essay sample on Photosynthesis Essay or any similar topic only for you Order Now Then, NADPH is able to carry the energy it absorbs to the rest of the cell. The reaction produces O2 gas and converts ADP to ATP and NADP+ to NADPH. First, pigments in Photosystem II absorb light, which is then absorbed by electrons, which are then passed along the Electron Transport Chain. Chlorophyll loses an electron, but interestingly, those missing electrons are replaced through enzymes in the thylakoid membrane, which divide H20. Secondly, electrons move through the Electron Transport Chain from PII to PI and an H+ ion moves from the stroma to the inner thylakoid space. Thirdly, pigments from PI use energy from light to reenergize electrons; NADP+ picks them up along with H+ ions in the outer surface of the thylakoid, making NADPH. Next, as the electrons pass from chlorophyll to NADP+, more H+ ions are being pumped through the membrane to the inside of the thylakoid, which accounts for the inside being positive and the outside being negative. Lastly, ATP synthase, which spans the membrane, allows the H+ ions to go through it. As they go through, the synthase spins and rotates and binds an ADP to a phosphate group, producing ATP. Specifically, the Light Reactions can either follow a noncyclic electron pathway or a cyclic electron pathway. During the noncyclic electron pathway, PII absorbs solar energy, which is passed along pigments until it is concentrated in a particular pair of chlorophyll a molecules, called the reaction center. Here, the electrons become very energized that they escape and go to electron acceptor molecules. The electron acceptor sends electrons down the ETC and ATP production occurs when they flow their gradient in ATP synthase. PI absorbs solar energy, but the electrons are captured by different electron acceptors, which pass electrons to NADP+. Each one accepts two electrons and an H+ to become NADPH. The cyclic electron pathway is the same as the noncyclic pathway, where ATP production occurs; however instead of electrons moving to NADP+, they return to PSI, which how it receives replacement electrons. This is why it is called a cyclic pathway; ATP production occurs but not NADPH production. The Light Independent Reactions, also known as the Calvin Cycle and or the â€Å"dark cycle†, ATP and NADPH produce high energy sugars. To begin the cycle, six CO2 molecules enter from the atmosphere and combine with six 5-carbon molecules to form twelve 3-carbon molecules. Next, these are converted into higher energy forms using ATP and high energy electrons from NADPH. Lastly, two of the twelve 3-carbon molecules are removed from the cycle, used by the plant for metabolism and growth; the remaining ten are converted back into six 5-carbon molecules, which ultimately begin the next cycle. The Calvin Cycle has three in depth parts: C02 fixation, C02 reduction, and RuBP regeneration. During C02 fixation, C02 from the atmosphere is attached to RuBP, which is a 5 carbon molecule, which splits into two 3 carbon molecules. RuBP carboxylase is the enzyme that speeds up this reaction. Secondly, both of the 3PG molecules formed undergoes reduction to G3P: ATP and NADPH are used as energy to fuel this reduction where carbon dioxide reduces to a carbohydrate (R-CO2 to R-CH20). Lastly, the Calvin Cycle has to cycle three times for one G3P to exit. This occurs because five molecules of G3P are used to reform three RuBP molecules. Glyceraldehyde -3-phosphate, G3P, produced from this cycle is an ultimate carbohydrate used for nutrition for most living things on Earth. Glucose phosphate is an organic molecule that results from G3P metabolism. Glucose is essential to plants and animals to be able to produce ATP for energy purposes. Glucose phosphate is also the starting point for the synthesis of starch and cellulose. How to cite Photosynthesis Essay, Essays

Friday, April 24, 2020

Vodafone

Introduction Vodafone Limited (1) suggested that the company is the first mobile operator of the UK, which started its journey in 1985; however, for its innovation, investment and appreciated customer service, the company has turned into the number one mobile operator in Europe and the rest of the world.Advertising We will write a custom report sample on Vodafone – International Marketing Plan specifically for you for only $16.05 $11/page Learn More In 2010, the company gained the ‘Best Network’ award in the UK, providing one million satisfactory business solutions, connecting mobile and landline numbers, launching Vodafone VIP, Apple iPhone, 400 retails store, World of Difference programs, and service agreement with Twitter, and Secure Remote Access for the customers globally. However, this report will discuss the affect of environmental variables on Vodafone, positioning strategies, competitive advantage, the marketing mix, timing a nd mode of entry and so on. Affect of Environmental Variables on Vodafone Economic Factors It is important to note that the KSA consists of a prosperous oil- based economy with well-built administrative power in about seventeen percent of globe’s fuel assets, making approximately eighty percent of budget-revenues, forty-five percent of GDP, and ninety percent of export-profits; yet, it is extremely helpful for the international marketing activities of Vodafone to sustain in this market. This is because the government of the country is supporting the enlargement of private sector for expanding the market and creating more employment; in addition, as the expansion works are concentrating on power generation and telecommunications, Vodafone is greatly supported by the country’s authorities to conduct international marketing activities in a profitable way. Moreover, it is important to note that, as the people of Saudi Arabia are generally quite rich, with high-income level s and high purchasing powers, so while formulating the international marketing plans, the company is able to keep this in mind and structure the pricing strategy accordingly, in a profitable approach. it is essential to note that last year, the per- capita gross domestic product of the country was 25700 American dollars, buying capacity parity was more than 740 billion, and expansion- rate was about six percent; this indicates that this country is highly lucrative for any international business for allowing its operations to flourish in the global market (Indexmundi 1). However, the following figure gives more informationAdvertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Figure 1: GDP overview Source: Indexmundi (1) On the other hand, the key economic indicators of the country shows that on average, its government invests more than twenty- one percent of its gross domestic product and the b udget surpassed about 12 percent in 2012; however, the inflation rates were less than five in the same year. Figure 2: Economic indicators Source: Indexmundi (1)Advertising We will write a custom report sample on Vodafone – International Marketing Plan specifically for you for only $16.05 $11/page Learn More Political Factors The political condition in this modern monarchy in Saudi Arabia is quite stable and instable conditions such as strikes, protests, political uprisings, and other forms of unrests are quite rare. This has meant to be greatly helpful for the international marketing activities of Vodafone, as it is able to operate without any hassles, interruptions, and any predicted losses. As a result, compared to Asian countries like India, where political unrests is regular problem for business operations, in Saudi Arabia the peaceful political environment ensures prospective business atmosphere without any threats. Legal Factors While con ducting its operations, this company needs to ensure that it conforms to all rules and regulations of the country in which it operates. It is important to state that without due compliance to the country’s laws, it would be nearly impossible for the company to sustain in long run, and there are chances for it to get engaged in lawsuits and other legal hassles. However, it is quite good to know that Vodafone complies with all laws of the kingdom, which, for example, includes the environmental laws, labor laws, employment laws, health and workplace safety laws, company laws, taxation rules, as well as other rules and directives. Culture Even though this is one of the largest Muslim countries in the world with almost hundred percent of the population being Muslims, it is important to note that the old characteristics of the country contained numerous chronological customs and folk-traditions which included dance or music; however, most of the conventional cultural factors are su bject to lawful-prohibitions since Prophet Muhammad (PBUH). In addition, people who belong to other religions are also banned by rule from practicing their respective religions within the country; on the other hand, intoxicating drinks are proscribed as well; moreover, girls are not allowed to go outside alone by driving their own, and they are always in complete veil so that nobody could even see their toes. The kingdom has its own religious polices, who arrests anyone who break this rules or do not veil themselves in a proper manner. In so much of religious conventions that are even binding on the foreigners, it would not be possible for Vodafone to sustain without complying with their customs and traditions.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As a result, while conducting the international marketing activities, or creating the advertisements, this company complies with all these rules having regard to the strict Muslim laws. Strategic Planning Muhammad (2) stated that Vodafone was seriously concentrated on joint venture and acquisitions strategies to gain cost advantages, to gain market share and to become technological leader in the mobile telephony industry; however, this report will analyze Positioning strategies and Competitive advantage of this company. Positioning strategies According to the annual report 2012 of this company, the motto of this group is to ensure simple, reliable and richer communication system at anywhere and anytime; however, the marketers of Vodafone considered positioning strategies of Hutch to develop world class marketing campaign to increase brand image. On the other hand, Vodafone took over Hutch in 2007 for which this company redesigned positioning strategies and implemented it within the next four months, for example, it introduced simpler advertisement campaigns. However, the following strategies helped the company to become popular in the marketplace, such as- It never disappoints the subscribers and respect the customers; In addition, it ensures high quality services to the subscribers Each advertisement of this company is used to promote a specific value added service; customer care and happy to help attitude ensure better services and create strong position Competitive advantage: Vodafone has long experience to operate in the telecommunication industry and its ranking is second in world; According to the annual report 2012 of this company, it has 86,373 high qualified employees in 65 countries (Vodafone Group 1); Chronological development, strong brand image in the global market, customer relationship management, outstanding supply chain and communication system; It has loyal customers base, for instance, 439 subscribers are the key success factors of the co mpany (Vodafone Limited 1) Product line, new product development, product features and design help the company to gain competitive advantage over the global market players; Strong position in the market and financial capabilities enhance business opportunities such as enter new international market; Timing and Mode of Entry Vodafone considered several mode of entry strategy in order to penetrate global market place, such as, acquisitions, strategic alliance, and licensing; however, the decision markers have researched on the risk factors of global market place and alternative entry mode strategies to take decision in this regard. At the same time, Keegan and Mark (68) argued that acquisitions and strategic alliance are the effective entry mode strategies for the late entrants; however, this company has reputation as the first mover to bring new technologies as well as buy 3G licenses in the global market. Former CEO, Chris Gent turned the company into a global company, for instance , the acquisition of Mannesmann started in1999, and it acquired a large mobile company in Japan called J-Phone in 2001, it took-over Hutchison Essar in India, and so on. The Vodafone Group (1) added that the company at its tenth anniversary of international operation, it has established partnerships with the mobile operators of more than 40 markets all over the world where the successful strategic associations have generated reliance of technology and excellence of customer service. Still the company has been striving to expend its global operation with superior market knowledge and experience in terms of both sides beneficial for Vodafone and its global partners with special attention to get entry in the emerging markets. Vodafone’s Relationship with Zain KSA Zain (1) pointed out that Zain Group is a Kuwaiti company started its journey in 1983 and now established itself as a regional telecommunication leader in the eight MENA1 countries including the Kingdom of Saudi Arabia with 6000 workforce serving 44.1 million active mobile services to the individuals and business communities. In September 2012, the Vodafone Group and Zain Group signed a partnership agreement that contributed the company to extend its services in the MENA countries, under the agreement Zain gained the capabilities to meet the growing demand of complicated voice and data communications solutions for eight countries including KSA by accessing devices and services of Vodafone with enhanced network coverage. Zain has already introduced ‘Vodafone Passport Service’ to the mass market of KSA that enhanced roaming data transfer with a rate of 0.75 SAR, such wonderful roaming solution has generated significant revenue boosts for Zain and encouraged this vender to enhance its further partnership with Vodafone for upcoming innovations and welcomed for major network improvement in this region. The Marketing Mix Products Services As a pioneer in the mobile network and service prov ider, the Vodafone has a large array of products and services to serve and support the global mobile industry and its enthusiastic customers, for better understanding, the company categorized its product and services into three types such as Business, Corporate, Public sector and the industry as a whole. For business solution, the company aimed to resolve the business challenges with perfection of its business phone, internet solution, One Net Express for landline to mobile access, Dongles Mobile Wi-Fi, Office 365, iPad tablets including secure mobile working and Vodafone Data Sharer and so on. For corporate solution the company provides secure mobile working, one net enterprise, mobile email, mobile voice and coverage, fixed network services, remote access, contact centre solutions, while its public sector solution works for all the above including enterprise telephony, remote access, machine-to-machine solution. Promotion The promotional strategies of this company actually diver ge correspondingly along with altering buyer drift, wants, and other external situation in Saudi Arabia; however, Vodafone prepares the promotional offers by studying the issues, for example, special time of year, New Year, Mother’s Day, Father’s Day, Eid-ul-Adha, Eid-ul-Fitr, Ramadan month, as well as other countrywide holidays, like Shab-e-Barat, Eid-e-Miladunnabi, and so on. In addition, irrespective of special occasions, this company all of the year broadcasts commercials on television channels, hoardings, periodicals, newspapers, radio, social media, blog, as well as in supplementary intermediate outlets that catches huge group of people, transmitting brand-image efficiently; the company’s outlets also have extraordinary offerings, promotions in addition to point-of-sale placards to draw people within the outlets. Consequently, Vodafone attains viable benefit in comparison with the rivals through boosted sales in annual term Price In the Kingdom of Saudi Ar abia, due to the fact that the economy is quite rich from the overall point of view and because of the fact that the purchasing power parity and GDP per person in very high, the company considers that the pricing strategies can be placed in rather high levels, as people of KSA can afford it. However, the company does this in a smart way so that it does not impose too high call rates on the customers so that they stop buying the products and do not stay loyal. The key strategy is actually to balance the offered rates in a way to charge high, but still enough affordable for the people of KSA that they will not find themselves being exploited. Place Vodafone places itself in Saudi Arabia though numerous outlets within the country; it also sells by self- governing vendors, where clients are capable to observe and test the items they deem to purchase; employees are present to ascertain clients’ requirements with perfect products and to clarify diverse choices accessible. Extent of Standardization Vs Adaptation Considering Market Entry It would have been almost impossible for the company to make a successful market entry without aptly adapting to the Saudi Arabian culture. As a result, it has adapted its price, place, and promotional strategies with the Saudi market; however, even though no big alteration is brought in the products or services to fit the traditional distinctiveness, in case of price the company does not use permanent strategy at every global market. In KSA, it charges the customers considering their income levels and local competitive situations; on the other hand, rather than using standardized distribution arrangements the company does the placement by modified allotment, and promotes itself by making particular transformations to suit customary circumstances: Figure 2: standardization v adaptation Source: Self-generated Managing, Measuring and Controlling the Marketing Effort Keegan and Mark (135) stated that managing the marketing effort is one of the most important processes, which deals with measuring the attainment of the objectives; however, marketing efforts should be different for foreign countries due to different social, cultural and economic background of the foreign nations. In this situation, the board of directors and head of marketing department controlled the marketing efforts and focused on many areas particularly cultural and economic environment of particular country to make string position. Works Cited Indexmundi. Saudi Arabia Economy Profile. 2013. Web. Keegan, Warren, and Mark Green. Global Marketing, London: Prentice Hall, 2011. Print. Muhammad, Usman. Vodafone Strategic Planning. 2013. Web. Vodafone Group. Vodafone and Zain Group Announce Multi-Country Partner Market Agreement. 2012. Web. Vodafone Limited. Our company history: Vodafone through the years. 2013. Web. Footnotes 1 Middle Eastern and North African This report on Vodafone – International Marketing Plan was written and submitted by user Griffin Hurst to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.